The rapid growth of online business in various industries also invites us to follow changes in the commercial and digital world . But out of uncontrolled growth, only around 8% or a number of 3.79 million SME businesses have implemented online marketing strategies in their business. The data was submitted by the Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM).
Indirectly, the development of online business requires business people to get involved in it. Including making sales on digital platforms and conducting online marketing must be done to support sales success. Here are some tricks in carrying out an online marketing strategy that you must try.
1. Market Your Product Through Social Media
Increasing the use of social media from year to year is growing rapidly. The statement is the reason why social media is now a very effective marketing media to introduce your product to a broad target market. To get started with this strategy, the first step you need to do is create a social media account for your brand , such as Facebook , Instagram , Twitter , and so on.
Plan interesting and consistent content for social media posts , and pour promotional messages in it to offer the products you have. For example, if you are a fashion business picker , you can make the photos you post interesting by using a model that suits your fashion products . Don't forget to make attractive and persuasive captions to deliver promotional messages.
2. Utilize a Website Platform to Expand Your Product Audience
Website as a digital platform is considered as a good marketing medium in the long run. Although various online forums are present as a promotional medium, the website still has a broad segment. Using a website to introduce your product makes buyers trust you because your brand has a convincing site. It is not uncommon for potential buyers to find information in advance about your product site through search engines.
If your site cannot be found, they can have doubts about your product. Another case if you have a product website , of course, buyers will be more confident to pay for the product you offer.
3. Send Email Marketing to Your Market Segments
The trick is to run a fairly effective promotional strategy one of which is email marketing . Because through this promotional media, email marketing is considered as an effective and targeted marketing tool. Regarding info about new products or promos, and other information related to your business can be sent directly to the target audience. In addition, you can also take a personal approach with customers and prospective buyers. So you create good relationships that will affect sales opportunities.
4. You Can Offer an Audience as a Product Reseller
Implementing a reseller system can increase sales of your product, and includes a marketing strategy that is quite optimal. Broader market reach and sales in large numbers become a way out for the growth of your business. Even though the price you set for the reseller is much cheaper, the profit you get can be greater because the product sold happens in large and routine quantities.
5. Inform the Product Review and Customer Testimonials to Your Prospective Buyers
The existence of testimonials and product reviews from customers is considered very effective in building the confidence of prospective buyers of your product. Especially for prospective buyers who are still unsure of your product, they must get proof about the quality of the product. You can provide the best service for customers, because this will create engagement and make buyers feel satisfied with the products they get.
Running an online marketing strategy for your business especially a form of SME is a marketing trick that you must do. You can start by controlling your company's finances, so you can later plan and budget for online marketing .
Assist you in conducting billing to customers through the features provided, one of which is online invoicing.